Building the #1 ball in golf. 



For over 80 years, all Titleist golf balls have been manufactured in the greater New Bedford, Massachusetts area.  During these eight decades, Titleist has been the design and process technology leader manufacturing golf balls with a wide range of constructions to meet golfers' varying performance needs.

A belief that a better process will result in a better quality and performance product has been constant throughout Titleist's history. An unwavering commitment to continuous improvement and performance and quality excellence are core values of the Titleist tradition.

A reputation for quality does not just happen, it is achieved through years of demanding the highest standards and traditions of product and process quality. 

Eighty years after the first Titleist golf ball was produced, the Titleist Operations team has grown to more than 1,100 associates with an average tenure of 20 years and over 20,000 years of collective experience.

These associates manufacture every Titleist golf ball to exacting standards in Titleist owned and operated facilities – there are about 90 process and product quality checks for Pro V1; about 120 for the dual-core Pro V1x – assuring that every golf ball performs consistently for every golfer, every round and on every type of shot.

The difference is: Owning the process

Meet Mark Verroneau. A Titleist associate for more than 20 years, Mark oversees the fabrication and creation of the ball mould cavities that bring our dimple designs to life.

The difference is: Owning the process
The skill and pride of the people who make the Titleist product ensures true quality. 

The skill and pride of the people who make the Titleist product ensures true quality. 


Through the years, advancements in process technologies have allowed us to develop stringent manufacturing tolerances in our three state-of-the-art ball plants. Computers and quality assurance teams monitor every stage of the development process, utilising best-in-class equipment to achieve the most exacting standards in the industry. 

Manufacturing process

  1. Core mixing
  2. Core moulding
  3. Grinding
  4. Casing layer
  5. Urethane cover
  6. Removing the casts
  7. X-Raying
  8. Buffing
  9. Painting
  10. Hand checks

Our people

Our craftsmen are committed to keeping Titleist’s quality reputation untarnished to the next generation. While these individuals have a serious passion for the game and unparalleled expertise in their vocation, their satisfaction is derived from the affirmation of the game’s best players and the millions of golfers who place their trust in our products.