Australia
Austria
Canada
China
France
Germany
Japan
Korea
Malaysia
Singapore
Spanish
Sweden
Thailand
United States
News Archive
Press Release: New Titleist Iron Family
Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons
Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide ‘Advanced Performance You Can Feel’. The new Titleist ZB Forged is a blended cavity-to-muscle back iron while the new Titleist ZM Forged is a traditional muscle back iron. The new irons will be available in
“We designed these irons with a focus on feel and performance,” said Jeff Harmet, President, Cobra Golf and Titleist Clubs. “The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.”
Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.
“It is important to note that average ball speed gaps between player groups have widened over the years,” said Harmet. “The average ball speed of a PGA Tour player is 165+ miles per hour, while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimise launch conditions and ball flight based on the targeted players’ ball speed range.”
“The advanced dual cavity design and multi-material construction of the new Titleist AP1 and AP2 irons utilizing a dense tungsten nickel alloy in the back and sole allowed us to optimise launch conditions for a larger range of swing speeds from Tour player to aspiring golfer,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “We were able to do this while maintaining the traditional soft yet solid ‘Titleist feel’ that players have come to expect from Titleist irons.”
The Titleist Leadership Team has worked extensively with players at the Oceanside Test Facility in
“The feedback on the new irons from the players with whom we have worked has been extremely encouraging and effusively positive,” said Stone. We anticipate our Tour staff gravitating to the new AP2, ZB and ZM’s, while the AP1 is expected to be our most successful at retail as it appeals to the widest audience.”
FEATURES AND BENEFITS OF TITLEIST AP IRON LINE
The new AP family is the most technologically advanced irons that Titleist has ever produced. The AP1 and AP2 feature contemporary technology with traditional Titleist feel for the better and aspiring player. The AP stands for Advanced Performance, and the new irons deliver on that promise. Both feature a multi-material construction and dual cavity design that combine to provide unmatched feel, forgiveness and playability in a Titleist iron. Four different materials are used in the construction of the AP irons, including a steel body, tungsten nickel steel box, central support bar with elastomer cushion and aluminum cavity plate.
The high tech design of the AP1, cast with 431 stainless steel, targets the skilled golfer with enough performance to easily reach the aspiring serious golfer.
.
The AP2 is a technical forging, made with 1020 mild carbon steel, target the skilled, single digit golfer who wants contemporary iron technology with traditional solid feel, looks and shot control.
FEATURES AND BENEFITS OF TITLEIST ZB AND ZM FORGED IRONS
The new Z Forged family continues the Titleist legacy of designing and producing forged irons with superior shot control for the best professional players and competitive amateurs in the world. The Z shaped back design of the iron moves weight from the heel to toe centering the CG for solid feel, consistent ball speed, launch and spin.
The ZB Forged is a high performance, blended cavity-to-muscle back iron, forged with 1025 carbon steel and bright chrome plating for traditional feel, superior looks and shot control for the competitive and highly skilled golfer.
The ZM Forged is a traditional compact muscle back iron, forged with 1025 carbon steel and bright chrome plating for traditional feel, superior looks and shot control for the competitive and highly skilled golfer.
The AP1 irons are as a available as a 7 club set (4-PW) as standard and the AP2’s, ZB’s and ZM’s as an 8 club set (3-SW) as standard.
The new family of Titleist irons will be on sale in
Titleist: Golf’s Symbol of Excellence
Top of Page
