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Press Release: Titleist launch new PTS Carry & PTS Roll

Market leading golf ball brand, Titleist, provides two distinct approaches to distance for average and recreational golfers

 

Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist PTS Carry and PTS Roll golf balls, the most targeted Titleist PTS products in the microbrand’s 25 plus year history. The new versions of the famous ‘red box’ PTS line-up provide two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer’s varied and diverse launch characteristics. Over 1 billion PTS golf balls have been sold over almost three decades and the loyalty to the Titleist PTS microbrand is unprecedented in the golf ball category, rivalled only by Titleist’s flagship Pro V1 and aspirational NXT microbrands. 

 

“The positioning of the New PTS Carry and PTS Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company. “Presently, no golf ball brand has afforded attention to - nor committed the necessary research and consumer input - to determine what is best for the games of the moderate to slow swing speed golfer.”

 

Titleist consulted over 3,000 Titleist PTS loyalists and/or average and recreational golfers before finalising what ultimately became PTS Carry and PTS Roll golf balls.   Three major player tests were conducted and an overwhelming majority of these golfers, those who typically hit their drives in the 200-yard range, said they could discern a distinct difference between the two options.  However, there was a clear split as to the best way they could achieve the distance and performance utopia they were seeking, with half citing a preference for the higher ball flight of the PTS Carry and half for the lower ball flight of the PTS Roll.

 

“The PTS Carry and PTS Roll two-model strategy addresses a sizeable opportunity for average golfers to optimize their distance and playability,” added Sine.  “Most importantly and impressively, the golfers in our tests embraced the benefits and value of having two distinct product options citing that they genuinely felt that Titleist was the first brand to make such a dedicated effort on their behalf.”

 

Many golfers within the moderate to lower swing speed segment desire and require a shot shape, trajectory or visible point of difference toward achieving maximum distance.  The objective for the Titleist PTS Carry is to provide a higher flying PTS suited for those that prefer or require more carry to achieve more distance.  The objective for PTS Roll is to provide a PTS with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance. 

 

Bill Morgan, Senior Vice President, Golf Ball Research and Development, Acushnet Company, explained the technology behind the new products: “The cores of the PTS Carry and PTS Roll are vastly different and contribute to the distinctly different flight characteristics of each.  The low density core of the PTS Carry lowers the effect of gravity, and in combination with a softer Surlyn cover, contributes to the increased lift. Conversely, the high velocity core of the PTS Roll lowers the launch and contributes to its penetrating ball flight and increased roll.”

 

The new PTS range also features the Staggered Wave Parting Line and A.I.M sidestamp, as seen on the Pro V1 and NXT line-ups. The Staggered Wave Parting Line increases the dimple surface coverage which contributes to improved aerodynamics and a more consistent ball flight while the A.I.M sidestamp provides a consistent focal point and instills additional confidence for golfers to better align their putts if they desire.

 

The New PTS Carry and PTS Roll golf balls will be available from March 1, 2008, with a suggested retail price of £22 per dozen. 

 

Titleist: Golf’s Symbol of Excellence

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