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Press Release: It's official: Research reveals Titleist golf ball popularity continues to boom

IT’S OFFICIAL: RESEARCH REVEALS TITLEIST GOLF BALL POPULARITY CONTINUES TO BOOM

 

Titleist announces impressive market share figures for 2008 underlining the high demand and consumer loyalty across the entire range from Pro V1 to PTS

 

Demand for Titleist golf balls continues to flourish at all levels of the game as the Golf Datatech Golf Ball UK Retail Audit 2008 highlights some remarkable statistics for the #1 ball in golf.

The key findings are as follows:

Titleist ball models accounted for 6 of the top 7 selling golf balls in the UK in terms of pounds spent (value share):

Rank

Ball

Value Share

#1

Titleist Pro V1

23.8%

#2

Titleist Pro V1x

8.7%

#4

Titleist NXT Tour

5.9%

#5

Titleist PTS

5.8%

#6

Titleist NXT Extreme

4.2%

  • Nearly a third of all money spent on golf balls in the UK is spent on Pro V1 and Pro V1x
  • More than 55% of all money spent on golf balls at on-course retailers is spent on Titleist golf balls

Early signs in 2009 suggest that Titleist’s golf ball market share leadership is likely to continue as the Pro V1 success story is set to run and run with the introduction of new 2009 versions of the Pro V1 and Pro V1x. Tour players all over the world are embracing the new improved models, refined to take golf ball performance to a whole new level.

With the renowned performance and popularity of the PTS and NXT offerings, the Titleist golf ball line-up continues to meet the needs of golfers of all standards, remaining the overwhelming ball of choice for pros and amateurs alike.

Titleist: The #1 Ball in Golf

 

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