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Press Release: Titleist Introduces Tour-Proven 910 Driver Series

TITLEIST INTRODUCES TOUR-PROVEN 910 DRIVER SERIES

 

Titleist High Performance Designs combined with Patented SureFit Tour Hosel Technology Provides Total Performance and Precision Fit

 

Building upon its successful history of high performance drivers for tour players, club professionals, competitive and aspiring golfers, Titleist takes driver performance and fitting to a new level with the introduction of the 910 series drivers. Boasting improved all around performance and an unrivalled level of fitting precision previously available only on the major professional tours, Titleist offers all serious golfers total driving performance through a more precise fit.

The revolutionary new Titleist 910D2 and 910D3 drivers have quickly been adopted by Titleist’s Tour staff players. Rory McIlroy has put the 910D2 into play, while Ross Fisher used the 910D3 to triumph at the 3 Irish Open, which is also being trusted by Titleist Brand Ambassadors Adam Scott and Geoff Ogilvy. The advanced technology 910D2 and 910D3 feature the most stable head designs Titleist has ever created, as well as the new SureFit Tour (SFT) dual-angle hosel. SFT is innovative, patented technology that allows the loft and lie to be independently adjusted and set.

“The new 910 drivers provide improvements in flight, fit, looks, feel and sound, and a new level of precision fitting to deliver total performance and driving confidence,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Together, these advances put the Titleist 910 drivers in a class of their own, both on Tour and in the marketplace.”

“The new 910D2 and 910D3 are not only the highest performing drivers in the history of the Titleist golf club franchise, but represent a true competitive advantage in driver performance and fitting,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The ability to independently adjust loft and lie allows ball flight to be optimised both high and low, and for more fade or draw.”

Titleist 910 drivers are available in two models that provide distinct levels of forgiveness and shot control. The 910D2 features a 460cc full-pear shaped head designed for maximum playability and forgiveness, promoting a straighter ball flight with higher launch and low-to-mid spin. The 910D3 features a 445cc classic-pear shaped head design that produces a boring flight. The 910D3 also promotes a straighter ball flight with low spin, and provides increased workability favoured by many tour players. Both the 910D2 and 910D3 utilise Titleist's new SureFit Tour dual-angle hosel, a breakthrough in fitting technology inspired by the bending of metal woods on Tour to achieve more precise ball flight through the adjustment of loft and lie angle.

The SFT hosel features a matrix of 16 unique loft/lie combinations that allows the fitter or golfer to make independent left or right flight improvements (mostly via lie adjustment), and launch and spin improvements (mostly via loft adjustments). The "dual angle" technology makes independent loft and lie adjustability possible, a unique feature only utilised by the Titleist 910 series driver.

“We describe SureFit Tour technology as a ‘Tour Van-in-a-hosel’, because the dual-angle hosel technology in combination with the interchangeable shaft and rear bezel weight provides a fitter with all the power of a tour van right at the point of fitting,” said Pelisek. “We can adjust loft and lie, as well as change the shaft and weight of the driver right on the tee.”

The new 910D2 and 910D3 drivers will begin shipping on November 15, 2010, with a suggested retail price of £300. 

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