The Flight or Trajectory of a golf shot is the three-dimensional path taken by the golf ball from the moment it is struck by a golf club until it descends and makes contact with the ground. Key...
The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so different clubs may change the perception of feel for different players. Mike Madson, VP...
The paint on a golf ball is about much more than aesthetics. Paint precision is a major focus in the golf ball manufacturing process because anytime you put a layer on the golf ball, aerodynamics are...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. Colder air increases both the lift and drag forces acting on the ball, which results in a...
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude does affect golf ball performance. The golf ball flies further at higher altitudes, mainly...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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