Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Launch Angle is the angle measured in degrees at which the ball leaves the club face, relative to the ground. This is not the trajectory or the angle to the peak trajectory. It is measured in the...
Developed by Titleist Golf Ball R&D engineers, Radar Capture Technology (RCT®) significantly enhances the capture of golf ball launch data in an indoor environment. RCT works through radar reflective...
Join Mike Madson, Senior Project Manger of Aerodynamics and Tooling at Titleist, as he visits our Manchester Lane Test Facility to take a closer look at the Stinger shot. Learn why the stinger will be...
Center of Gravity (CG) is the point within a golf club where mass is evenly distributed in all directions. CG location directly influences launch, spin, and overall performance. CG location is...
Peak Height, or the apex of a golf ball's trajectory, is the highest point reached by a golf ball during its Flight. Peak Height will vary greatly based on individual players' launch conditions. The...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Table of Contents The Cost of Inaccuracy The Cost of Inaccuracy – Putting What Does One Degree Look Like? –...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
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