I have been playing titleist balls for years. I just purchased a sleeve the the new AVX balls from my course's golf shop. I love love love this ball. I think I can credit it with the two birdies on yesterday's round. In face this was the first two I have made since start golf this Spring. I am very particular about the ball I play, so although I have only played one round with the AVX ball, I will stick with it and hope that the performance level experienced so far continues.