I was playing the Pro V1 X ball. I am a high spin high launch player. After researching the AVX ball I switched. I had positive results the first round. The AVX gave me a lower ball flight and more distance. I gave nothing up on feel and spin into the greens. I play to a 12 handicap but guess what? Had my best round of the year with a 76. I went out and bought a dozen. Thanks Titleist. This ball is perfect for me! Brad English