Performance golf ball fitting focuses on finding the best ball for your game and lowering your score.
Be the first to hear about product introductions, surveys, promotions, and sweepstakes. Through Team Titleist News we will provide exclusive communication not available in any other forum.
Titleist offers the most precise club fitting experience in the game.
Track your stats. Get video tips. Set goals for your golf game.
Posted: 18 December 2014
We're on the run up to Christmas and in the last couple of weeks of what’s been another great year for us here at Team Titleist. But before we turn the page and start the 2015 journey, we wanted to take another look at some of our favourite moments from the past year.
So let's start the countdown and check out our favourite 7 highlights of 2014.
First up, we revisit the launch of the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Check out the original post from January 22, 2014 below...
Performance Engineered Models Now Available in Golf Shops Worldwide
FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.
Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”
New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.
Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.
New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.
“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”
More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
All new models are available in golf shops beginning February 2014.
2014 NXT Tour Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.
Player Benefits • Exceptional distance • Consistent flight • Commanding short game spin and control • Softer feel on all shots • Excellent durability
Multi-component technology • Proprietary softer compression dual core • Softer, thin Fusablend cover • Spherically tiled 302 octahedral dimple design
2014 NXT Tour S The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance – outstanding distance, consistent flight and commanding short game control – with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.
NXT Tour S is available in both white and high optic yellow colors.
Player Benefits • Outstanding distance • Consistent flight • Commanding short game spin and control • Even softer feel on all shots • Excellent durability
Advanced technology • Reengineered softer compression, highly resilient core • Softer, thin Fusablend cover • Spherically tiled 302 octahedral dimple design
2014 Velocity The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.
Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.
Player Benefits • More explosive distance on all shots • Deep downrange peak trajectory and shallower angle of descent for more roll • More playable feel in the short game • Tighter, more consistent ball flight
Advanced technology • Reformulated, proprietary LSX core • NAZ2 cover formulation • New spherically tiled 328 tetrahedral dimple design
2014 DT SoLo The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.
New DT Solo is available in both white and optic yellow colors.
Player Benefits • Distinctly soft compression feel • Longer distance with driver and irons • Responsive short game performance • Trusted quality and consistency
Advanced technology • Super soft compression, fast core • Soft ionomer cover blend • New spherically tiled 376 tetrahedral dimple design
Posted: 16 December 2014
After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.
Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball.
Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.
As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.
Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.
“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.
After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.
Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.
A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.
“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball."
After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.
With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.
And for Jordan, the next few weeks on the golf course were pretty close to perfect.
He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.
As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...
"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.
"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."
Clearly a winning combination. Congratulations, Jordan!
Posted: 15 December 2014
Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.
The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.
"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.
Congratulations on your fantastic play, Greg!
WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:
On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.
TITLEIST BY THE NUMBERS:
With another two wins this week, Titleist’s year-to-date victory count advances to 174. That's more than three times the nearest competitor with 47 and more than all competitors combined.
In total, 23,759 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,116 and more than all competitors combined.
THE TITLEIST LEADERBOARD | WEEK ENDING December 14th, 2014
Posted: 10 December 2014
Titleist is the #1 ball for more players and more champions across the worldwide professional tours. To date, Titleist golf ball players have recorded 172 victories around the world in 2014, compared to 47 for the nearest competitor. Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,000 champions worldwide.
Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2014.
Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball, new 915D2, 915F and 915Hd.
Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation.
"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.
Let's take a closer look at the full bag of Titleist equipment used by Jordan this week.