The development path for the new Titleist 915 family of metals started in Carlsbad, California where our team of golf club experts spent countless hours, days and months conceptualising, prototyping and refining new ways to deliver distance without compromise for all serious golfers.

And before any Titleist golf club is introduced to the market, it has to pass a critical checkpoint – the player validation process on the PGA Tour.

“If you want to make the best product in the world, you’ve got to prove yourself with the best players in the world,” said Chris McGinley, vice president of Titleist golf club marketing.

Earlier this year we hopped on the Titleist Tour Support Van to join the team as they made the final drive to Congressional Country Club for the start of the new 915D2 and 915D3 tour seeding and player validation process. As the initial excitement for this introduction continued to build from a whisper to a roar on tour, we knew we had to go along for the ride.

Now we’re bringing this experience to you with this insider’s view of the tour launch.

Enjoy!

If you're looking for a Christmas present for a golfer in your life, or for something to put on your own list....then personalised Titleist golf balls surely make the perfect gift.

And from now until December 8, you can add personalisation to your Titleist golf ball order for FREE - the free printing programme is available on all Titleist golf balls, including the legendary Pro V1 and Pro V1x models.

You can also choose from the Performance line-up of Titleist golf balls, including the NXT Tour, NXT Tour S, Velocity and DT SoLo. Each model has been individually designed to deliver the best in category for quality and consistency, while providing a range of performance and preference options to meet every golfer's needs.

And the personalisation can be anything from a golfer's initials, to their nickname or even a special Christmas message - printed in black capitals, with up to three lines and a maximum of 17 characters per line.

To make the gift even more special, each dozen ordered will include a free Titleist ball marker.

With a minimum order of just one dozen, the closing date for pre-Christmas delivery* is December 8 - simply contact your PGA pro or authorised Titleist retailer to place your order.

*Pre-Christmas delivery is dependant on our courier partners. Acushnet Europe Ltd reserves the right to refuse printing of a message onto the Titleist  golf ball. 

Titleist Brand Ambassador Ben Martin claimed his first career PGA Tour victory this week at the Shriners Hospitals for Children Open. Martin played the final four holes in 4-under-par, a stretch that included a clutch 45-foot eagle putt on the par-5 16th to help finish with a 20-under-par 264 victory total.

Ranking in the top-20 in Fairways hit (18th), GIR (3rd) and Strokes Gained Putting (2nd) this week had Ben in position to stay aggressive, an approach he knew he needed to take if he expected to pull off the victory.

"You know, it was a tough course to have the lead at because you know that just hitting the middle of the green and making pars wasn't going to get it done, so to finish it off and finally get a couple putts to go in there at the end was obviously huge," said Martin.

The win also punches Ben's ticket to the Masters, an extra special perk for the man who grew up just an hour from Augusta. 

"I was thinking about that a little bit last night, trying not to, but growing up about an hour from Augusta...it will be pretty cool."

Ben's complete trust in his equipment helped him realize two dreams this weekend.

Congratulations on your great play, Ben!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

Titleist Pro V1x Loyalist Mikko Ilonen captured the Volvo World Match Play Championship on the European Tour following a hard-fought 3 and 1 victory over top-seed Henrik Stenson in an all-Titleist Pro V1x final. 

At the maiden Hong Kong Open on the European Tour, Titleist Pro V1x golf ball loyalist Scott Hend won with a par on the first hole of a sudden death playoff over Titleist Brand Ambassador Kevin Phelan. Both players finished the tournament at 13-under-par 267.

Titleist Pro V1 Loyalist Kyu Jung Baek won the LPGA Tours KEB-HanaBank Championship in Korea with a birdie on the first hole. It marked Baek’s first career LPGA Tour victory in her first career start.

At the Greater Hickory Kia Classic on the Champions Tour, Titleist Brand Ambassador Jay Haas closed with a 5-under par 66 for a two-stroke victory for his 17th career Champions Tour Victory. During the win, Haas extended his streak of under-par rounds to 23 and finished with a 17-under-par 196 victory total.

To round out the weeks success, Titleist Pro V1x golf ball loyalist Oscar David Alvarez closed with a 3-under-par 69 en route to a one shot win at the TransAmerican Power Products CRV Mexico Open. 

TEAM TITLEIST BY THE NUMBERS

With another six wins this week, Titleist’s year-to-date victory count advances to 149. That's more than four times the nearest competitor with 36 and more than all competitors combined.

In total, 20,977 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,682 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING August 24, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
PGA Tour Shriners Hospitals for Children Open 93 16
European Tour Hong Kong Open 103 24
European Tour Volvo World Match Play Championship 9 2
LPGA Tour LPGA KEB HanaBank Championship 49 8
Champions Tour Greater Hickory Kia Classic 58 7
PGA Tour LatinoAmerica 56 TransAmerican Power Products CRV Mexico Open 109 9

Welcome to the 2014 Hong Kong Open

It's that time of year again where the European Tour heads back out East and this week sees the 56th playing of the Hong Kong Open at the prestigious Hong Kong GC.

Again, we have a number of Staff Ambassadors around the crowded top of the leaderboard, with both Lee Slattery and Seve Benson leading the charge on -6 with Jbe Kruger and Gregory Bourdy close behind on -5.  Pro V1X loyalists Marcus Both and Daan Huizing are also close to the top.  

With so many players within the mix, it is still anyone's tournament.  Stay tuned to Team Titleist to see how our guys got on.

As we continue to take a closer look at the technology behind the new Titleist 915 line of metals, we get a better understanding of the high MOI design that offers maximum forgiveness and stability.

Titleist 915 fairways and hybrids feature a low CG, high-MOI design for stability and ball-speed preserving forgiveness.

“When you add new technologies like Active Recoil Channel and the Ultra Thin Face, the last thing you want to do is counteract their effectiveness,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The high-MOI construction assures we don’t give any performance back. High MOI isn’t only about accuracy. It’s about distance consistency. It’s about maintaining speed across the face.

“Our main focus was to get that CG low, not too far forward or too far back. Since fairways and hybrids have higher lofts, when you start to push the CG too far back, your spin goes up drastically which hurts the overall performance. And we’re not interested in going supremely low and forward because, similar to drivers, you are giving up a lot of forgiveness. It’s a balance.”

Titleist engineers made several improvements to each chassis that allowed them to redistribute mass low to maintain MOI. The ultra-thin crown is cast thinner to .55mm, just .05mm thicker than 915 drivers. Thicknesses were reduced in the topline (fairways only) and face flange. The addition of the Active Recoil Channel also benefited CG by adding mass low on the head. Furthermore, the SureFit Tour weight was placed low in the center of the sole of each model. The end result is a product that delivers distance without compromise. 

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