We're on the run up to Christmas and in the last couple of weeks of what’s been another great year for us here at Team Titleist. But before we turn the page and start the 2015 journey, we wanted to take another look at some of our favourite moments from the past year.

So let's start the countdown and check out our favourite 7 highlights of 2014.

First up, we revisit the launch of the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Check out the original post from January 22, 2014 below...


 Performance Engineered Models Now Available in Golf Shops Worldwide

FAIRHAVEN, Mass (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.

Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”

New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.

Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.

New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.

“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”

More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.

All new models are available in golf shops beginning February 2014.


 2014 NXT Tour
Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.

Player Benefits
• Exceptional distance
• Consistent flight
• Commanding short game spin and control
• Softer feel on all shots
• Excellent durability

Multi-component technology
• Proprietary softer compression dual core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design


 2014 NXT Tour S
The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance – outstanding distance, consistent flight and commanding short game control – with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.

NXT Tour S is available in both white and high optic yellow colors.

Player Benefits
• Outstanding distance
• Consistent flight
• Commanding short game spin and control
• Even softer feel on all shots
• Excellent durability

Advanced technology
• Reengineered softer compression, highly resilient core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design


 2014 Velocity
The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.

Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.

Player Benefits
• More explosive distance on all shots
• Deep downrange peak trajectory and shallower angle of descent for more roll
• More playable feel in the short game
• Tighter, more consistent ball flight

Advanced technology
• Reformulated, proprietary LSX core
• NAZ2 cover formulation
• New spherically tiled 328 tetrahedral dimple design


 2014 DT SoLo
The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.

New DT Solo is available in both white and optic yellow colors.

Player Benefits
• Distinctly soft compression feel
• Longer distance with driver and irons
• Responsive short game performance
• Trusted quality and consistency

Advanced technology
• Super soft compression, fast core
• Soft ionomer cover blend
• New spherically tiled 376 tetrahedral dimple design

After claiming back-to-back titles at the Australian Open and Hero World Challenge in record setting fashion, it’s safe to say that the past couple of weeks have been great for Titleist Brand Ambassador Jordan Spieth.

Hard work, determination and talent have helped Jordan vault into the Top-10 of the Official World Golf rankings. Also contributing to Jordan’s recent success has been a change to the one piece of equipment he uses on every shot – his golf ball. 

Over the past few months, Jordan has worked closely with Titleist Tour Reps to test the new Titleist Pro V1x prototype and ultimately make the switch into this new golf ball. And to get the insider’s look at this process, we recently sat down with Titleist Tour Consultant for Golf Ball Performance Fordie Pitts.

As Fordie explained, the process really starts with taking a deep look at Jordan’s game and understanding all aspects of his launch conditions and ideal ball flight.

Growing up in the strong winds of Texas, Jordan learned to flight his golf ball, focusing on reduced spin and lower launch. After an All-American freshman year at the University of Texas, Jordan turned pro during his sophomore year and soon realized a higher ball flight would help him stay aggressive on the firm and fast greens of the PGA Tour.

“Since coming out of college, Jordan has focused on finding a ball that would increase his iron and short game spin, while not sacrificing distance off the tee,” said Pitts.

After being fit into the 2013 Pro V1x golf ball, Jordan enjoyed a fantastic 2013 season, winning the John Deere Classic and earning PGA Tour rookie of the year honors. The solid play continued throughout the 2014 season as he recorded 18 Top-25 finishes along with eight Top-10 finishes.

Looking to build on his success as he entered the new season, Jordan began working with the Titleist Tour Staff to test the new Pro V1x prototype. After some initial testing, Jordan started to notice the prototype was giving him some more greenside feel and control.

A recent visit to the Titleist Performance Institute helped cement the results as Jordan continued to put the new golf ball through its paces. While working with Vokey Tour Wedge Rep Aaron Dill and Tour Tech Rep JJ Van Weezenbeck in the short game area, Jordan noticed how much the increased spin would help. According to JJ, the results were obvious.

“Jordan proceeded to work through his wedges and noticed the improved feel and spin on every shot. After that, he knew he had his ball." 

After getting dialed in for the new 915 line of metals using the new Pro V1x prototype, Jordan was ready to head overseas for a stretch of tournaments that included the Japan Tour’s Dunlop Phoenix Open and Emirates Australian Open. The last order of business was to stock up on a few dozen of the prototype golf balls.

With very limited availability of the prototype product and time being of the essence, Titleist Tour Rep Todd Harris didn’t want to leave anything to chance. Todd drove to Jordan’s Dallas home to hand-deliver the golf balls and make sure he was ready to go.

And for Jordan, the next few weeks on the golf course were pretty close to perfect.

He proceeded to finish 3rd at the Dunlop Phoenix, and then captured an impressive 6-shot victory at the Australian Open. He continued the impressive run with the new ball a week later at the invite-only Hero World Challenge. Jordan shot an astounding 26-under-par for a 10-shot victory over a field that included some of the best players in the world.

As for Jordan’s feedback on the new Pro V1x prototype after his recent stretch of success...

"It obviously performed well – It still flew perfectly and the changes to the new golf ball have been big for me and I've been playing well since changing.

"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control off the greens."

Clearly a winning combination. Congratulations, Jordan!

Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.

The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.

"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.

Congratulations on your fantastic play, Greg!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.


TITLEIST BY THE NUMBERS:

With another two wins this week, Titleist’s year-to-date victory count advances to 174. That's more than three times the nearest competitor with 47 and more than all competitors combined.

In total, 23,759 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,116 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING December 14th, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour Alfred Dunhill Championship 108 20
Australasia Tour Australian PGA Championship 124 17
Asian Tour Thailand Golf Championship 79 20

The #1 Ball in Golf - 2014 Wins

 

Titleist is the #1 ball for more players and more champions across the worldwide professional tours. To date, Titleist golf ball players have recorded 172 victories around the world in 2014, compared to 47 for the nearest competitor. Since its introduction in 2000, the Pro V1 golf ball franchise has been the golf ball of choice for more than 2,000 champions worldwide.

Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2014.

TOUR (wins)
TOURNAMENT PLAYER BALL MODELS
 

 

PGA TOUR (26) Frys.com Open Jimmy Walker Pro V1
  Shriners Hospitals for Children Open Webb Simpson Pro V1x
  CIMB Asia Pacific Classic Winner Pro V1x
  The McGladrey Classic Winner Pro V1x
  OHL Classic at Mayakoba Winner Pro V1x
  Hyundai Tournament of Champions Zach Johnson Pro V1x
  Sony Open in Hawaii Jimmy Walker Pro V1
  Farmers Insurance Open Scott Stallings Pro V1x
  AT&T Pebble Beach Pro-Am Jimmy Walker Pro V1
  Northern Trust Open Bubba Watson Pro V1x
  Puerto Rico Open Chesson Hadley Pro V1x
  Valspar Championship John Senden Pro V1
  Valero Texas Open Steven Bowditch Pro V1x
  Shell Houston Open Matt Jones Pro V1x
  THE MASTERS Bubba Watson Pro V1x
  HP Byron Nelson Championship Brendon Todd Pro V1x
  Crowne Plaza Invitational at Colonial Adam Scott Pro V1
  FedEx St. Jude Classic Ben Crane Pro V1x
  Travelers Championship Kevin Streelman Pro V1x
  Greenbrier Classic Angel Cabrera Pro V1x
  RBC Canadian Open Tim Clark Pro V1
  Barracuda Open Geoff Ogilvy Pro V1x
  The Barclays Hunter Mahan Pro V1x
  Deutsche Bank Championship Winner Pro V1x
  BMW Championship Billy Horschel Pro V1x
  The TOUR Championship Billy Horschel Pro V1x
       

EUROPEAN (23) South African Open Championship Morten Orum Madsen Pro V1x
  Volvo Golf Champions Louis Oosthuizen Pro V1x
  Omega Dubai Desert Classic Winner Pro V1x
  Joburg Open George Coetzee Pro V1x
  Africa Open Thomas Aiken Pro V1x
  Solaire Open Alejandro Cañizares Pro V1x
  NH Collection Open Marco Crespi Pro V1x
  Maybank Malaysian Open Lee Westwood Pro V1x
  Volvo China Open Alexander Levy Pro V1x
  The Championship at Laguna National Felipe Aguilar Pro V1x
  Madeira Islands Open Daniel Brooks Pro V1x
  Nordea Masters Thongchai Jaidee Pro V1x
  Lyoness Open Mikael Lundberg Pro V1x
  Irish Open Mikko Ilonen Pro V1x
  BMW International Open Fabrizio Zanotti Pro V1
  D+D REAL Czech Masters Jamie Donaldson Pro V1x
  ISPS Handa Wales Open Joost Luiten Pro V1
  Portugal Masters Alexander Levy Pro V1x
  Hong Kong Open Scott Hend Pro V1x
  Volvo World Match Play Championship Mikko Ilonen Pro V1x
  BMW Masters Marcel Siem Pro V1x
  Turkish Airlines Open Brooks Koepka Pro V1x
  DP World Tour Championship Henrik Stenson Pro V1x
       

LPGA (16) Swinging Skirts LPGA Classsic Winner Pro V1
  North Texas Shootout Stacy Lewis Pro V1x
  Kingsmill Championship Lizette Salas Pro V1x
  ShopRite LPGA Classic Stacy Lewis Pro V1x
  NW Arkansas Championship Stacy Lewis Pro V1x
  RICOH Women's British Open Mo Martin Pro V1
  Marathon Classic Winner Pro V1
  Meijer LPGA Classic Mirim Lee Pro V1x
  Canadian Pacific Women's Open So Yeon Ryu Pro V1
  Yokohama Tire LPGA Classic Mi Jung Hur Pro V1
  Reignwood LPGA CLassic Mirim Lee Pro V1x
  Sime Darby Open Shanshan Feng Pro V1x
  LPGA KEB HanaBank Championship Kyu-Jung Baek Pro V1
  Blue Bay LPGA Lee-Anne Pace Pro V1
  Lorena Ochoa Invitational Winner Pro V1
  CME Group Tour Championship Winner Pro V1
       

CHAMPIONS (20) Mitsubishi Electric Championship Bernhard Langer Pro V1
  Allianz Championship Michael Allen Pro V1x
  ACE Group Classic Kirk Triplett Pro V1x
  Mississippi Gulf Resort Classic Jeff Maggert Pro V1x
  Insperity Invitational Bernhard Langer Pro V1
  Regions Tradition Kenny Perry Pro V1x
  Principal Charity Classic Tom Pernice, Jr. Pro V1x
  Big Cedar Lodge Legends of Golf Jeff Sluman Pro V1
  Encompass Championship Tom Lehman Pro V1
  Constellation Senior Players Championshsip Bernhard Langer Pro V1
  The Senior Open Championship Bernhard Langer Pro V1
  3M Championship Kenny Perry Pro V1x
  Dick's Sporting Goods Open Bernhard Langer Pro V1
  Boeing Classic Scott Dunlap Pro V1
  Quebec Championship Wes Short, Jr. Pro V1x
  Pacific Links Hawaii Championship Paul Goydos Pro V1
  SAS Championship Kirk Triplett Pro V1x
  Greater Hickory Kia Classic Jay Haas Pro V1
  AT&T Championship Michael Allen Pro V1x
  Charles Schwab Cup Championship Tom Pernice, Jr. Pro V1x
       

WEB.COM (16) Pacific Rubiales Colombia Championship Alex Cejka Pro V1x
  Panama Claro Championship Carlos Ortiz Pro V1x
  Chitimacha Louisiana Open Kris Blanks Pro V1x
  El Bosque Mexico Championship Carlos Ortiz Pro V1x
  South Georgia Classic Blayne Barber ProV1x
  BMW Charity Pro-Am Max Homa Pro V1x
  Rex Hospital Open Byron Smith Pro V1x
  United Leasing Championship Greg Owen Pro V1x
  Nova Scotia Open Roger Sloan Pro V1x
  Utah Championship Andres Gonzales Pro V1x
  Albertsons Boise Open Steve Wheatcroft Pro V1x
  News-Sentinel Open Martin Piller Pro V1x
  WinCo Foods Portland Open Carlos Ortiz Pro V1x
  Hotel Fitness Championship Bud Cauley Pro V1x
  Nationwide Children's Hospital Invitational Justin Thomas Pro V1x
  Web.com Tour Championship Derek Fathauer Pro V1x
       

SOUTH AFRICAN (11) Dimension Data Pro-Am Estanislao Goya Pro V1x
  Zimbabwe Open Jbe Kruger Pro V1x
  Investec Royal Swazi Open Danie Van Tonder Pro V1x
  Lombard Insurance Classic Christian Basson Pro V1x
  Vodacom Euphoria Golf Estate & Hydro Danie van Tonder Pro V1x
  Vodacom Origins of Golf - Arabella Jean Hugo Pro V1x
  Vodacom Origins of Golf - St. Francis Links Keith Horne Pro V1x
  Wild Waves Golf Challenge Colin Nel Pro V1x
  Vodacom Origins of Golf - Wild Coast Louis de Jager Pro V1x
  Vodacom Origins of Golf Final Keith Horne Pro V1x
  Nedbank Affinity Cup Louis de Jager Pro V1x
       

ASIAN (10) Sail SBS Open Rashid Khan Pro V1x
  ICTSI Philippine Open Marcus Both Pro V1x
  Queen's Cup Thaworn Wiratchant Pro V1x
  Yeangder Tournament Players Championship Prom Meesawat Pro V1x
  Mercuries Taiwan Masters Steve Lewton Pro V1x
  Panasonic Open India S.S.P. Chowrasia Pro V1x
  Chiangmai Golf Classic Rashid Khan Pro V1x
  Resorts World Manila Masters Mardan Mamat Pro V1x
  King's Cup Thaworn Wiratchant Pro V1x
  Indonesian Open Padraig Harrington Pro V1x
       

ONEASIA (4) Enjoy Jakarta Indonesia PGA Championship Michio Matsumura Pro V1x
  GS Caltex MaeKyung Open Jun-Won Park Pro V1x
  Fiji International Steven Jeffress Pro V1x
  Emirates Australian Open Jordan Spieth Pro V1x prototype
       

JAPAN (5) Tsuruya Open Hiroyuki Fujita Pro V1
  PGA Championship Nissin Cupnoodles Cup Winner Pro V1
  Dunlop srxn Fukushima Open Satoshi Kodaira Pro V1x
  KBC Augusta Hiroyuki Fujita Pro V1
  Asia-Pacific Diamond Cup Hiroyuki Fujita Pro V1
       

AUSTRALASIAN (9) Victorian PGA Championship Gareth Paddison Pro V1x
  Queensland PGA Championship Anthony Summers Pro V1x
  Victorian Open Matt Griffin Pro V1x
  New Zealand Open Dimi Papadatos Pro V1x
  Queensland Open Andrew Dodt Pro V1x
  South Pacific Ocean Championship Adam Stephens Pro V1
  WA PGA Championship Ryan Lynch Pro V1x
  NSW Open Anthony Brown Pro V1x
  BetEasy Australian Masters Nick Cullen Pro V1x
       

KOREAN (9) Dongbu Promy Insurance Open Dong-Min Lee Pro V1x
  Descente Munsingwear Match Play Ki-Sang Lee Pro V1x
  Happiness SongHak Construction Open Woo-Hyun Kim Pro V1x
  Bosung CC Classic Woo-Hyun Kim Pro V1x
  GunSan CC Open Heung-Choi Joo Pro V1x
  KPGA Championship Matthew Griffin Pro V1x
  Vanier Championship Sang-Hyun Park Pro V1x
  K.J. Choi Invitational Sang-Hyun Park Pro V1x
  Hearld KYJ Tour Championship Hyung-Joon Lee Pro V1x
       

CANADIAN (9) PC Financial Open Joel Dahmen Pro V1x
  Syncrude Boreal Open Joel Dahmen Pro V1x
  Dakota Dunes Open Matt Harmon Pro V1x
  The Players Cup Timothy Madigan Pro V1x
  Staal Foundation Open Wes Homan Pro V1x
  ATB Financial Classic Brock MacKenzie Pro V1x
  The Great Waterway Classic David Bradshaw Pro V1x
  The Wildfire Invitational Nate McCoy Pro V1x
  Cape Breton Celtic Classic Mark Silvers Pro V1x
       

CHINA (2) Lanhai Open David McKenzie Pro V1x
  Cadillac Championship David McKenzie Pro V1x
       

LATINOAMERICA (12) 67th Arturo Calle Colombian Open David Vanegas Pro V1x
  TransAmerica Power Products CRV Open Marcelo Rozo Pro V1x
  Stella Artois Open Armando Favela Pro V1x
  Abierto OSDE del Centro William Kropp Pro V1x
  Roberto DeVicenzo Invitational Ty Capps Pro V1x
  Dominican Republic Open Michael Buttacavoli Pro V1
  Lexus Panama Classic Julián Etulain Pro V1x
  Arturo Calle Colombian Classic Nicholas Lindheim Pro V1x
  TransAmerica Power Products Mexico Open Oscar David Alvarez Pro V1x
  Lexus Peru Open Julián Etulain Pro V1x
  Aberto do Brasil / Aberto do Atlântico Rafael Becker Pro V1x
  Abierto de Chile Jorge Fernandez-Valdes Pro V1x
       

Titleist Brand Ambassador Jordan Spieth captured the Hero World Challenge in impressive fashion, shooting a final round six-under-par 66 for a 26-under-par 262 victory total. This is the second consecutive win for Jordan, both of which were won using the new Titleist Pro V1x prototype golf ball, new 915D2, 915F and 915Hd. 

Jordan used the new ball to rank first in birdies, eagles, driving accuracy, putting and 3rd in greens in regulation. 

"The new ball is very much an improvement for me just as each version has really improved. This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs. It's still long off the tee with more control into the greens," said Spieth.

Let's take a closer look at the full bag of Titleist equipment used by Jordan this week.

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