You’ve probably heard in the past that if the golf ball is lying well above your feet, you can expect to see your ensuing shot draw or hook toward your target. However, did you know that the loft of the club plays an extremely important role in the resulting direction of your shot?

As Titleist Staff Professional and Director of Instruction at Ibis Golf and Country Club Martin Hall explains, higher lofted clubs will usually have a more dramatic effect on ball flight and direction than lower lofted clubs.

In our latest episode of 18 Shots Presented by Titleist, Martin demonstrates how to adjust your setup and alignment to stay on target when facing this challenging shot.


Titleist Pro V1x golf ball loyalist Steve Wheatcroft birdied the first hole of a sudden death playoff to win the Albertsons Boise Open on the Tour. Wheatcroft fired a final round 6-under-par 65 to finish the tournament at 24-under-par 260.

On the Canadian PGA Tour, Titleist Pro V1x golf ball loyalist Wes Homan converted a 6-foot birdie putt on the final hole to defeat playing partner Greg Eason (Pro V1) by one shot at the Staal Foundation Open.

With three more wins this week, Titleist’s year-to-date victory count advances to 98. That's more than four times the nearest competitor with 22 and more than all competitors combined.

In total, 13,973 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 2,251 and more than all competitors combined.


TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour The Open Championship 85 21
LPGA Tour Marathon Classic 99 11 Tour Albertsons Boise Open 100 18
Canadian Tour Staal Foundation Open 94 24

We're off and running at the 143rd playing of The Open Championship.  Royal Liverpool is the host this year and the course is playing quite different to the one that challenged the players back in 2006.  That being said, our Tour Technicians were kept very busy building the players a host of 712 U 2, 3, and 4 irons, 913 fairways and 913 hybrids.  Given the fact the course is quite lush, the players will be needing these a lot more off the tee and into the greens with the unusual nature of Royal Liverpool having four par fives. 

Titleist has a very strong field this week led by World #1 Adam Scott.  Adam started with a steady first round of 68 to put him nicely in contention only two shots behind the leader.  PGA Champion Jason Dufner has also started well with an opening 70.  

There are a whole host of other Brand Ambassadors that have started well and in contention so far, including the likes of Brooks Koepka (68), Marc Leishman (69), Jimmy Walker (69), and George Coetzee (70).  

Others that have been able to tame the challenge that is Royal Liverpool so far are Pro V1x loyalists Robert Karlsson, Rickie Fowler, and Louis Oosthuizen.  

It's been a great start  to The Open, so stay tuned to Team Titleist for further updates and notes about the tournament.

When it comes to links-style golf, we hear a lot about hitting creative shots and flighting the golf ball down to keep it out of the wind. And in our latest Open Championship-inspired episode of 18 Shots Presented by Titleist, we explore the fundamentals of the "Stinger" with Mark Blackburn, director of instruction at Graystone Country Club. 

In this tip, Mark walks us through his keys on how to add this shot to your bag and focuses on how proper alignment, club path and face angle can help you hit a controlled, penetrating shot in the wind.

Click here for more episodes of our exclusive 18 Shots Presented by Titleist series featuring other great tips for your game.


Having a solid wedge game is critical for any golfer. This is especially true out on the PGA Tour and amplified at all of the major championships.

So we went straight to the source and caught up with Vokey Wedge Tour Rep Aaron Dill (Master Craftsman Bob Vokey’s right-hand man) for an exclusive interview to learn more about the importance of the proper wedge setup, bounce and grind configurations and other short game adjustments that will help pave the way to success for Vokey loyalists at Hoylake.


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