The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores. Polybutadiene is a resilient material that is also widely used in...
Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to the motion of the object, slowing it down.
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer Efficiency). Generally, on well struck shots using a driver, the ball speed will exceed...
Ball Speed is the speed at which the ball leaves the club face along its initial path. While club speed is important in producing ball speed, it is not considered a true “launch condition” because...
Coefficient of Restitution (COR) quantifies the efficiency of a collision. In golf, this relates to the energy transfer when a clubface impacts the golf ball. A clubface with a higher COR correlates...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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