A hybrid is a versatile golf club that combines the best features of long irons and fairway metals. Hybrids are designed to offer the accuracy and control of an iron, with the speed and distance of a...
Coefficient of Restitution (COR) quantifies the efficiency of a collision. In golf, this relates to the energy transfer when a clubface impacts the golf ball. A clubface with a higher COR correlates...
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist drivers, fairway metals and hybrids. She currently serves as the Director of Titleist Metalwood...
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the...
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways,...
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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