Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so different clubs may change the perception of feel for different players. Mike Madson, VP...
Urethane Elastomer is a soft yet tough, synthetic polymeric material that is used to form the covers on premium, tour-played golf balls. There are two different types of urethane covers – cast...
Compression can affect the speed, spin and trajectory of a shot. But compression is just one design element of many. Just knowing the compression of your golf ball will not tell you anything about its...
Once formed, materials that are thermoplastic can be melted and reshaped/reused. In golf ball manufacturing, this term applies to Urethane Elastomer, a soft yet tough, synthetic polymeric material...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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