From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even...
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts of weight into areas of very small volume. Marni Ines, Titleist Director of Iron...
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist drivers, fairway metals and hybrids. She currently serves as the Director of Titleist Metalwood...
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the...
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways,...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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