Ben became the first player to win a PGA Tour event carrying a full set of new Titleist AP1 (712 Series) irons.

Ben's pair of Vokey wedges (52º and 58º) are stamped with "BIG BEN."

Titleist Brand Ambassador Steve Stricker sends his Pro V1x yonder.

Some sandy-work for Titleist Brand Ambassador Bud Cauley.

Blast-off!

Titleist Brand Ambassador Cameron Tringale warms up with his Vokey Design Spin Milled 48º.

Stamped on Cameron's trio of Vokeys: "THE JUICE," "IS WORTH," "THE SQUEEZE."

Bobby games new Titleist MB irons (4-9), as well as a new AP2 3-iron, and three Vokey Design SM4 wedges (46º, 54º, 58º).

Guess who?

It's Titleist Brand Ambassador Ben Crane, seen here lining up his 910D2 7.5º driver.