Titleist Brand Ambassador Brendan Steele gets ready for launch.

And we're out!

Titleist Brand Ambassador Ben Crane sends his Pro V1x sailing.

Ryui hits the range with one of his new Prototype Titleist CB (712 Series) irons.

Ditto for Titleist Brand Ambassador Zach Johnson.

Great seats available for Pro V1x loyalist Ian Poulter's short-game workout!

No surprise here: Pro V1x Luke Donald works on his world-renowned short game.

Titleist Brand Ambassador Steve Stricker (right) has a chat with Pro V1x loyalist Ian Poulter Thursday afternoon on the putting green.

Titleist Brand Ambassador Nick Watney (left) joins the party.