The New Titleist Pro V1 and Pro V1x golf balls were launched Thursday morning at the PGA Merchandise Show. Let's take a look at some of the action in the days leading up to the big event...

While final preparations were being made to the Titleist booth, the 2011 PGA Merchandise Show Demo Day was being held about 25 minutes away over at Orange County National.

You want it, we've got it.

And here are the other pieces to the puzzle.

Scotty Cameron prepares one of the display cases in the Titleist booth.

Another masterpiece!

On to the Vokey Wedges displays...

This is what Bob Vokey calls "taking notes."

Voilà

Some of the more popular demo choices were the new Titleist 910 series of drivers, fairway metals and hybrids.