Which only means we're in the middle of Amen Corner at the par-3 12th hole, "Golden Bell."

Titleist is the #1 ball at the Masters. Patrons can purchase these commemorative Titleist golf balls about a mile away (or so) from Amen Corner in the Masters pro shop.

Titleist Brand Ambassador Rickie Fowler is playing this week in his first Masters. He is grouped with fellow Titleist Brand Ambassador Rory McIlroy for the first two rounds.

Here's a good shot of the extreme hills and undulations you find around Augusta National.

Pro V1x loyalist Jeff Overton is also competing for the first time at Augusta National.

Here's one more first-timer: Titleist Brand Ambassador Charley Hoffman. That green FootJoy glove is an especially nice touch this week...

Pro V1 loyalist Jonathan Byrd has won twice in his last nine starts on the PGA Tour. Will he make it 3-for-10?

Titleist Brand Ambassador Mark O'Meara shot a final-round 67 to win the 1998 Masters by one shot.

Now to the range. Titleist Brand Ambassador Nick Watney puts some work in with his coach, Titleist Advisory Staff Member Butch Harmon.

Pro V1x loyalist Hunter Mahan warms up with some wedges.