Q about Titleist email about this past weekends events?

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By george t

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  • 3 Replies
  1. george t

    george t
    Old Lyme, CT

    Like every week, Titleist sends out an email recapping the weekend successes on the tour. But this week, a few of the “headlines” were kind of vague, without actually naming names:

    “Former US Open winner switches to TSi driver”. The story continues on about the 2013 US Open winner changing, but never calls out Justin Rose’s name, just “he”.

    After a story about Jin Young Ko and then Lydia Ko, there’s a story about win #12 for Titleist drivers on the LPGA. The story expands to include the 8 Titleist clubs in the “champion’s” bag. But once again, no direct mention of J.Y. Ko, only “she”.

    Are there contractual reasons why the reported story leaves it to the reader to draw the association between player and clubs?

  2. Dale V

    Dale V
    Escondido, CA

    I believe you are spot-on with your assumptions. It gets very complicated when there are players with separate endorsement contracts for clubs, balls, etc. Then you add in those who have "gaps" in their contracts that allow them to have "free reign" on certain clubs or they just opt to switch and deal with their endorsements at a later date. Most of the big companies want to "play nice" so they are not going to throw anyone under the bus, therefore the soft reporting technique.
  3. Frank P

    Frank P
    Port St. Lucie, FL

    This has always been a bone of contention. Some just play the ball, while others might have a couple of Vokey wedges. Further, some may use a Titleist Driver or a Scotty Cameron putter. It's pretty much common that unless a player signs up for the entire bag, the contract is for 3-9 irons and the bag. Driver, wedges and putter is at the players choosing.
  4. Abdon M

    Abdon M
    Northern California

    Sounds to me there are contractual restrictions from sharing the names of the players using the Titleist products. This protocol seems to be consistent in the golf industry (my guess is other industries do the same). As Dale mentioned, everyone wants to "play nice." There is a very small number of companies that shoulder the lion's share of the golf marketplace so, it's probably a good policy to remain "friendly" at least on a professional level.

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