Being a everyday reader of this site and being an older golfer and a 100 percent titleist person from hats to clubs to shoes to the bag and balls . I just think titleist is the best other company's tend to want to sell you off rack products no fitting just get them out there.. And as often as they can with the newest and much longer than the last model (three months ago)   And and yea up the cost as well.i think you get what you pay for in anything and in gold titleist is the best I think thanks titleist!