April 11, 2018 at 11:21 AM
The TOUR has decided to get with the time and is updating it message. For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the pursuit of excellence by TOUR players as well as the PGA TOUR’s ingrained mission of giving back.
“Live Under Par” becomes the TOUR’s first new theme and tagline since “These Guys Are Good,” the longest-running advertising campaign among major sports, debuted in 1997.
Thoughts? Do you like it...I am uncertain...
Barry BLake St Louis, MO
J.R. FLa Porte, IN
Quintin HMorehead, KY
Darryl MWichita, KS
Don OMadison, WI
Chris BMonroe, LA
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