The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer Efficiency). Generally, on well struck shots using a driver, the ball speed will exceed...
Cavity back is a term in golf club design used to describe a clubhead shape in which material and mass is moved from directly behind the club face and redistributed to the outer edges of the clubhead....
A hybrid is a versatile golf club that combines the best features of long irons and fairway metals. Hybrids are designed to offer the accuracy and control of an iron, with the speed and distance of a...
Launch Angle is the angle measured in degrees at which the ball leaves the club face, relative to the ground. This is not the trajectory or the angle to the peak trajectory. It is measured in the...
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts of weight into areas of very small volume. Marni Ines, Titleist Director of Iron...
Launch Direction is the initial horizontal direction the ball starts relative to the intended target line. It’s measured in the first few inches of flight, before any aerodynamic or environmental...
Moment of Inertia (MOI) measures a club’s resistance to rotation, which directly affects its stability at impact. Balanced with other functional components of performance, MOI contributes to what...
Table of ContentsIntroduction: Total Driver PerformanceAerodynamics and Driver PerformanceSeamless Thermoform Crown and CG OptimisationSplit Mass Construction for Speed and StabilitySpeed Ring with...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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