In golf ball manufacturing, Concentricity is a measurement of the centeredness of each layer in the golf ball's construction. Concentricity impacts performance because the greater the concentricity of...
The paint on a golf ball is about much more than aesthetics. Paint precision is a major focus in the golf ball manufacturing process because anytime you put a layer on the golf ball, aerodynamics are...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment marking on your golf ball can help you to aim more precisely and hit your intended targets...
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
One big key to making your practice time worthwhile is structuring it to be as similar to real playing conditions as possible. For this reason, Titleist staff member is a big proponent of using games...
All great ball strikers make contact with the golf ball first, then the turf, and in this drill, Titleist Staff Member Michael Breed shows how a shoelace and couple of golf tees will help you to do...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. Colder air increases both the lift and drag forces acting on the ball, which results in a...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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