Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
According to TPI, if the golf ball impacts the club face directly in-line with the club's center of gravity (CG), there will be no resultant face rotation or twisting of the club due to contact...
Written by Jim McCabe, who has covered golf for more than 35 years, from juniors to amateurs to the pro game. He spent 23 years at The Boston Globe, nine years at Golfweek, and three years at the PGA...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the intended target.
Developed by Titleist Golf Ball R&D engineers, Radar Capture Technology (RCT®) significantly enhances the capture of golf ball launch data in an indoor environment. RCT works through radar reflective...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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