Did you know that over eighty percent of golfers use the sidestamp of their golf ball to help with their aim and alignment? Using the sidestamp on the tee box can help you zero in on your target,...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
You can improve your consistency and the quality of your ball striking by understanding one simple concept – the face sends it and the path bends it. The most important skills in golf are control of...
In this video, Titleist staff instructor John Kostis shows the relationship in golf between toe position, ball position and aim. To hit shots solidly and on-target, these details all have to fit...
According to TPI, if the golf ball impacts the club face directly in-line with the club's center of gravity (CG), there will be no resultant face rotation or twisting of the club due to contact...
Looks can be deceiving. Throughout golf history there have been many great players who have hit the golf ball miles with seemingly effortless swings. Maybe the contrast between these types of smooth,...
Striking a golf ball is a dynamic event that requires remarkable coordination and precise control over a...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
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